Innovative intensity: engine of business transformation and decision making

Abstract

The objective of this study is to create a comprehensive index designed to evaluate the innovative intensity of the Reina del Camino Interprovincial Transport Cooperative of the Chone canton. The methodology used adopted a mixed approach, integrating bibliographic research to access information validated in specialized literature, and field research to collect company-specific data. Both combined guaranteed a rigorous and comprehensive perspective in obtaining scientific foundations. Likewise, the methods used were inductive-deductive and analytical-synthetic, which allowed establishing a theoretical base through data collection and the use of previous theories related to the research topic. Additionally, the interview technique was used to obtain information regarding its skills and internal functioning; SWOT analysis to determine internal and external factors that allow characterizing aspects of the institution. Among the main results, the definition and selection of innovation indicators stands out, with which, through the weighting of the Saaty method, the construction of a comprehensive index was achieved that allows quantifying the innovative intensity of transport cooperatives in a certain period, obtaining in the entity under study, a global value of 85%, related to the technology, management and operational processes.