PROSPECTIVE AND SCORECARD, A STRATEGIC WEAPON AGAINST ENVIRONMENTAL CHANGES

Abstract

Until the decade of the 70 the nucleus of the concern in companie´s bussiness management was constituted it the achievement of the efficiency, a very important economic condition, but with the turbulence of the environment this condition was necessary, but not enough, this fact causes that the decisores of the organization has to incorporate new tools that sustain and control their decisions. The present work has as objective leaving of the theoretical analysis of the Prospective, the business management and the Balanced Scorecard to provide a model for the strategic formulation that incorporates to the process of taking decisions the clairvoyance of the prospective that is summed up in the scenarios, with the design and control of the objectives for perspective, necessary premises for the elaboration of the strategic map that is offers the Balanced Scorecard. All of that into the model of Business Management constitute the new science of the work.