Economic reactivation of Mipymes in the north central area of Manabí before COVID-19

Abstract

This research work was carried out in the Seedbed Program for Researchers of the Escuela Superior Politécnica Agropecuaria de Manabí Manuel Félix López, it was based on the study, analysis and generation of strategies based on socioeconomic information of micro, small and medium enterprises within the north central area of Manabí and aimed to establish strategies for the economic reactivation of MSMEs in the face of the COVID-19 pandemic, the phases to meet this objective were: Diagnose the current situation of micro, small and medium-sized companies; carry out a SWOT matrix and design an action plan for the economic reactivation of MSMEs in the north central area of Manabí in the face of the COVID-19 pandemic. In the methodological stage, the survey technique was applied with a total of 250 responses from the owners of the companies in order to identify their situation in the face of the health emergency, for the analysis of the results the analytical and deductive method was obtained, as well as bibliographical research for the discussion of the proposed results. Finally, it was found that the situation faced by these MSMEs after the appearance of COVID-19 is critical, due to the fact that the highest percentage is dedicated to the commercialization of goods followed by the commercialization of services, where none of these businesses was trained in biosafety issues and to a lesser extent in electronic commerce and digital marketing issues, which seriously affected its economy.