An novel of strategic planning in an industrial company

Abstract

The article is the result of research conducted on the pharmaceutical company "East Laboratory", in Santiago de Cuba. Their goal: to design strategic planning for the period 2013-2017. Double matrices were used for the analysis input of external forces in the environment. Prospective analysis for the construction of scenarios performed by Mic Mac Mactor SMIC programs. It uses a new method of analysis for the development of the SWOT matrix, JPC - SWOT 2011 by a computer program. Were formulated objectives, strategies and actions that will allow the company to fulfill the vision formulated until 2017. The economic impact of this study was assessed by the management of the company as significant. Is expected to increase benefits by 5 % and a reduction of business costs by 3 %. By planning each key result area will be able to measure the qualitative and quantitative impact of the proposed objectives.