Commercial management of the air load for the diversification of services in the Office of the Cuban Airline of Aviation

Commercial management of the air load for the diversification of services in the Office of the Cuban Airline of Aviation

Authors

  • YANEXIS MENA LARDUET Universidad de Oriente, Cuba
  • JOSÉ ARMANDO ESTRADA HERNÁNDEZ Universidad de Oriente, Cuba

Keywords:

marketing; services air; sales strategies

Abstract

Cuban Airline of Aviation presents the need to remain in the market as a flag airline with security in services. The purpose of this research was to design a procedure for the commercialization of its own air cargo from one of its national offices, using a series of techniques and processes for good commercial management through which a diversification or concentration strategy is used to undertake growth. With the objective of expanding services, economic growth, attracting new customers with maximum satisfaction, improving the work environment with new edges to market and face market growth.

References

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Vidal, D. I. (2008). Como conquistar el mercado con una estrategia. F.C.O.C. Ferrell.

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Published

2023-05-11

Issue

Vol. 14 (2023)

Section

Artículos

License

Copyright (c) 2023 YANEXIS MENA LARDUET, JOSÉ ARMANDO ESTRADA HERNÁNDEZ

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