ANALYSIS OF THE COMPETITIVE MANAGEMENT OF THE SMALL AND MEDIUM COMMERCIAL COMPANIES OF ESMERALDAS, REPUBLIC OF THE ECUADOR

Authors

  • Manuel Ruvin Quiñónez-Cabeza Universidad Técnica de Esmeraldas "Luis Vargas Torres" (UTE-LVT)
  • Oscar Parada-Gutiérrez Universidad de Oriente

Keywords:

competitiveness, small and medium companies, smaller trade, SMEs.

Abstract

This paper analyzes the competitive administration of the small and medium companies of the smallest trade of Emeralds, Republic of the Ecuador. The different companies related with activities are studied that have discharge it demands in the local population. In this sense, an empiric study has been developed through 344 surveys and personal interviews carried out proprietors, administrators and workers. Finally, the most outstanding revelations in this empiric work are commented, standing out those important barriers that limit the competitiveness of the studied companies. 

Author Biographies

Manuel Ruvin Quiñónez-Cabeza, Universidad Técnica de Esmeraldas "Luis Vargas Torres" (UTE-LVT)

 

Oscar Parada-Gutiérrez, Universidad de Oriente

 

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Published

2016-01-05

Issue

Vol. 4 (2013)

Section

Artículos

License

Esta revista proporciona un acceso abierto inmediato a su contenido, basado en el principio de que ofrecer al público un acceso libre a las investigaciones ayuda a un mayor intercambio global de conocimiento.

This journal provides immediate open access to its content, based on the principle that providing the public with free access to research supports a greater global exchange of knowledge.