Vol. 14 (2023)

View Vol. 14 (2023)

Diseño/Design: MSc. Lidia de las Mercedes Ferrer Tellez

Published: 2023-02-09

Artículos

Transparency in the information of companies listed on the Quito Stock Exchange Transparency in the information of companies listed on the Quito Stock Exchange

YESENIA ARACELY ZAMORA CUSME, JENNY ISABEL ZAMBRANO DELGADO, MARÍA GABRIELA MONTES DE OCA CALDERÓN, MARTHA ELIZABETH ÁLVAREZ VIDAL

1-10
Management skills of cadres and officials of the Gran Piedra-Baconao-Santiago de Cuba Agroforestry Company Management skills of cadres and officials of the Gran Piedra-Baconao-Santiago de Cuba Agroforestry Company

ISIDRO AVALOS ALONSO

11-20
Analysis of the efficiency of the Loan Portfolio of the Credit and Commerce Bank of Santiago de Cuba Analysis of the efficiency of the Loan Portfolio of the Credit and Commerce Bank of Santiago de Cuba

MARÍA ESPERANZA GONZÁLEZ DEL FOYO, ARMANDO PEREIRA LÓPEZ, LÁZARO COSTA SEIJAS, TANIA ALFONSO CUELLAR

21-38
Integrated strategy to improve the organizational climate of the Soybean Processor Integrated strategy to improve the organizational climate of the Soybean Processor

YULIANA LA O REVILLA, BEATRIZ BU ALBA

39-49
Procedure for the design of job profiles by competencies in the Pharmaceutical Laboratory Company Procedure for the design of job profiles by competencies in the Pharmaceutical Laboratory Company

GISEL BARRIENTOS MONTOYA

50-71
Food and nutrition security in Ecuador. Legal framework, current situation and challenges Food and nutrition security in Ecuador. Legal framework, current situation and challenges

CARMEN MAGALY COBEÑA ORDOÑEZ, MAGDALA DE JESÚS LEMA ESPINOSA

72-83
Importance of training in the professional development of the Public Accountant of Tlaxcala, Mexico Importance of training in the professional development of the public accountant of Tlaxcala, Mexico

SOFÍA MITRE CAMACHO, ALEJANDRA VELÁZQUEZ OROZCO

84-92
From the swot and the Johari window, the FOBI matrix, an innovative variant for strategic management of a university From the swot and the Johari window, the FOBI matrix, an innovative variant for strategic management of a university

JOSÉ ARMANDO ESTRADA HERNÁNDEZ, JOSÉ LUIS GEY SHELTON, BLAS YOEL JUANES GIRAUD, VILNIA ELENA GALÁN RIVAS

93-101
The quality of working life and business performance in the Municipal Drinking Water and Sewerage Company of Riobamba, Ecuador The quality of working life and business performance in the Municipal Drinking Water and Sewerage Company of Riobamba, Ecuador

MAGDALA DE JESÚS LEMA ESPINOZA, CARMEN MAGALI COBEÑA ORDOÑEZ, JOSÉ ARMANDO ESTRADA HERNÁNDEZ

102-112
Proposal for a relational procedure for Human Resources Management Proposal for a relational procedure for Human Resources Management

ILEANA DEL CARMEN GARCÍA LÓPEZ, MARIANELA BERMEJO SALMON

113-124
Plan de marketing for the benefit of services in the shop of repairs of the management of integral technical services of Copextel SA. Santiago de Cuba Plan of marketing for the benefit of services in the shop of repairs of the management of integral technical services of Copextel SA. Santiago de Cuba

BEATRIZ MARTÍNEZ FERNÁNDEZ, CARLOS MANUEL CUEVAS LÓPEZ, JOSÉ ARMANDO ESTRADA HERNÁNDEZ

125-131
Advertising communication strategy for the development of content marketing in tourism resources. Case study: “Punta Napo”, Ecuador Advertising communication strategy for the development of content marketing in tourism resources. Case study: “Punta Napo”, Ecuador

FRANK ÁNGEL LEMOINE QUINTERO, GLADYS VALERIA MOREIRA GUANOLUISA, GEMA VIVIANA CARVAJAL ZAMBRANO, GRACIELA MARÍA CASTELLANO PALLEROLS

132-143
The control of the effectiveness of the link management of Higher Education Institutions with their employer institutions The control of the effectiveness of the link management of Higher Education Institutions with their employer institutions

NIUBIS PÉREZ ACUÑA, YAMILÉ HOTMAN CARDOSA

144-151
Management of legal training in Administrative Law for the preparation of Cadres, reserves and Delegates of the Popular Power of the Tercer Frente Management of legal training in Administrative Law for the preparation of Cadres, reserves and Delegates of the Popular Power of the Tercer Frente

NELVIS BENÍTEZ BLANCAR

152-164
Commercial management of the air load for the diversification of services in the Office of the Cuban Airline of Aviation Commercial management of the air load for the diversification of services in the Office of the Cuban Airline of Aviation

YANEXIS MENA LARDUET, JOSÉ ARMANDO ESTRADA HERNÁNDEZ

165-176
Economic reactivation of Mipymes in the north central area of Manabí before COVID-19 Economic reactivation of Mipymes in the north central area of Manabí before COVID-19

EDWIN WELLINGTON MOREIRA SANTOS, MARYURI ALEXANDRA ZAMORA CUSME, JENIFFER MERCEDES PÁRRAGA VERA, JUDERLIN PIERINA GARCÍA MARCILLO, GISSELA ANNABELL CEDEÑO PÁRRAGA

177-184
Quality management procedure of the service processes of the Medical Biophysics center of the improvemebt of decision making Quality management procedure of the service processes of the Medical Biophysics center of the improvemebt of decision making

KATHY PETIT RIVAFLECHA, YUSMANY MARSAL BERROA

185-193
Evaluation of knowledge management in Consulting and Legal Services Firms Evaluation of knowledge management in Consulting and Legal Services Firms

ROSARIO LEÓN ROBAINA, JANET FABRÉ SILVA, BÁRBARA DANAIS NÁPOLES, MARBELIS LARDUET BORLOT

194-205
Procedure for management of managers Procedure for management of managers

KENIA CABALLERO BORDELOY, MÓNICA ROSARIO BERENGUER UNGARO, GLADYS JOSEFA PUIG TÉLLEZ, YILIAN RODRÍGUEZ CLAVIJO

206-214
Impact of public management on the development of the Amazon region Impact of public management on the development of the Amazon region

EDINSON CUEVA VEGA, MANUEL ANTONIO MORANTE DÁVILA, MARDEN ZUMAETA BARRIENTOS

215-224
Guide with indicators oriented to development for sustainability in industrial property management Guide with indicators oriented to development for sustainability in industrial property management

OSMANY BICET DORZÓN, JORGE LUIS MARIÑO VIVAR

225-233
Turism product design “A paradise in the heihts” Turism product design “A paradise in the heihts”

JOSÉ ANTONIO MORA SÁNCHEZ, ROSARIO LEÓN ROBAINA, GABRIELA PARADA GARBEY, ROSANA CRUZ GONZÁLEZ

234-249
Management of neuromarketing as a marketing strategy of the “Distributor Pepe” of Bahía de Caráquez Management of neuromarketing as a marketing strategy of the “Distributor Pepe” of Bahía de Caráquez

MARIA FERNANDA RODRIGUEZ SALAZAR, FRANK ANGEL LEMOINE QUINTERO

250-260
Evaluation of the incidence of satisfaction in the work performance of the employees of the ESPAM MFL-EP Evaluation of the incidence of satisfaction in the work performance of the employees of the ESPAM MFL-EP

MANUEL AUGUSTO BERMUDEZ PALOMEQUE, MARÍA VANESSA CANO MONTESDEOCA

261-276
Evaluation of the technical heritage in the cooperatives of segment 1 of Ecuador Evaluation of the technical heritage in the cooperatives of segment 1 of Ecuador

MARÍA FABIOLA ÁVILA MARTÍNEZ

277-283
Productive chain of plantains and bananas in Cuba: tool for decision-makers Productive chain of plantains and bananas in Cuba: tool for decision-makers

NILO J. MAZA-ESTRADA, AMALIA DÍAZ-GALVEZ, LILIÁN M. MORALES ROMERO, SERGIO J. RODRÍGUEZ MORALES, ALBERTO ESPINOSA CUELLAR, JAIME GABRIEL GARCÍA-RUIZ, GRIZEL M. DONÉSTEVEZ-SÁNCHEZ

284-300
Design of a competency-based management model for human capital in the Antibodies and Experimental Biomodels Laboratory (Labex)

YAIDISURY LEYVA ROMERO, SUYÉN RODRÍGUEZ PÉREZ, DARLENE VILLALONA LABRADA

301-309
Optimization of purchasing processes to improve strategies in restaurants

MARÍA YARIXA MACÍAS PICO, LILIA MONCERRATE VILLACIS ZAMBRANO

310-317
Impact of the increase in electricity consumption due to the COVID-19 pandemic in the family economy in the Quevedo canton

CARLOS PATRICIO ALVAREZ PILAY

318-334
Feasibility study for the use of the Villa Trópico hotel as a field hospital

MADAY ANGELA PÉREZ QUIALA, MIRLA CURVERA BERROA

335-343
Evolution of approaches to financial accounting

ALCIDES QUINTANA CABRALES, VÍCTOR GARCÍA CORTES, LORENZO REYES MONTALVO

344-353